100 leads: £74.75 · 250 leads: £149.75 · 500 leads: £249.75.
Published list prices for repeat orders: £299 / 100, £599 / 250, £999 / 500.
One discounted Lead Pack per new customer business, subject to an agreed brief and market feasibility. Applies to the published Lead Pack list price. Repeat orders, bespoke research, installation, outbound services and third-party charges are excluded. Cannot be combined with another offer. Your written quote confirms eligibility, any applicable VAT, delivery and shortfall terms before payment. Submitting a brief does not place an order.
Tell us which leads you need →B2B LEAD GENERATION PRICING
Compare a fixed batch of researched leads, bespoke research, a system your team owns and managed outbound. Choose the amount of research and ongoing support you need. Enquire about the option you need; scope and commercial terms are agreed before paid work.
The prices below cover different levels of service. Detailed scope is agreed against the targeting brief, data requirements, delivery route and level of ongoing operation.
£149.75 / 250 · £249.75 / 500
A defined batch of researched prospect records for a clear target market.
Per project
For narrower, more complex or ongoing targeting where the brief matters as much as volume.
One-off implementation
A configured prospecting and qualification capability handed over to your team.
Setup + monthly managed service
A separate managed layer for campaign preparation, sending, replies, routing and optimisation.
Final scope and terms are confirmed before work starts. Third-party provider subscriptions and material new integrations are scoped separately where applicable.
Lead Packs are for a defined target market and a bounded handover. They are a productised purchase route, not a static database or an inbound enquiry guarantee.
For testing a clear target market or filling a focused campaign list.
For a larger campaign batch with the same agreed criteria.
For a deeper defined market where the brief remains bounded.
The accepted-record fields and checks depend on the agreed brief; no universal accuracy or response rate is implied by the pack price.
Managed B2B Prospect Research is the right route when the market, buyer hierarchy, evidence requirement or delivery workflow needs to be shaped around your operation. It finishes with accepted records; outreach sending and mailbox management are separate.
The B2B Lead Generation System is a one-off implementation around your market, data sources and CRM. Your team receives the deployed configuration, prospect data, connected accounts and outputs. Keystone retains reusable pre-existing framework IP, generic connectors, libraries and tooling.
B2B Outbound Sales Automation is priced at £995 setup + from £2,250/month. It covers the agreed managed operation around campaign preparation, messaging, sending, reply handling, CRM or task routing, reporting and optimisation. Launch begins with human approval; automation is increased only after stable observed operation and explicit client approval.
Managed Prospect Research does not include outreach sending, mailbox management, copywriting or automated replies by default. No offer promises full outbound autonomy on day one.
Two projects with the same number of records can require very different research and operating effort. The main variables are:
ICP specificity, geography, account count and buyer-role complexity.
Company evidence, decision-maker mapping, verification and required fields.
Workflow customisation, CRM integration, channels, volume and support.
A “cost per lead” comparison is only meaningful when the record definition, research depth, acceptance rules and delivery are comparable. Keystone does not present a universal cost-per-lead benchmark as a result claim.
Keystone's fixed Qualified B2B Lead Packs are £74.75 for 100 prospects, £149.75 / 250 or £249.75 / 500. Managed B2B Prospect Research is From £995/project. An B2B Lead Generation System is From £2,500 one-off, while B2B Outbound Sales Automation is £995 setup + from £2,250/month.
A Lead Pack is a defined batch of researched prospect records for an agreed market. Depending on the brief, records can include company and buyer details, contact-discovery and verification status, source evidence, match reasoning, duplicate and suppression checks, and human acceptance before CSV, Sheet, CRM or another agreed delivery route.
A custom project can involve a narrower market, deeper company research, decision-maker mapping, verification requirements, exclusions, suppression screening, a richer record schema or a more involved delivery route. Those inputs are scoped rather than reduced to a universal per-lead benchmark.
The installed B2B Lead Generation System covers an agreed configuration of the targeting, discovery, research, contact, qualification, delivery and control workflow, plus documentation, handover and training. Third-party subscriptions are normally client-owned and billed directly to the client.
Managed Prospect Research does not include outreach sending, mailbox management, copywriting or automated replies by default. Managed Outbound is a separate offer. Third-party provider and software costs are scoped transparently rather than hidden inside the headline price.
CHOOSE THE RIGHT LEVEL OF COMMITMENT