KEYSTONEB2B LEADSRequest a free lead sample →

MANAGED B2B PROSPECT RESEARCH

B2B lead generation services built around your target market

Get B2B leads researched against your brief, with the company, relevant buyer and evidence behind each match. Choose your first Lead Pack from £74.75 with the 75% launch offer or bespoke research from £995 per project. We agree the record standard and check market feasibility before research begins.

SIX PARTS OF A QUALIFIED HANDOVER
01Write the targeting brief
02Discover and research companies
03Identify the right buyer
04Verify and clean the record
ILLUSTRATIVE OUTPUT ↗
01 · CHOOSE THE RESEARCH LEVEL

A fixed batch or a brief-led research project.

Both routes finish with researched prospect records. Choose the buying mode that matches the shape of your market.

QUALIFIED B2B LEAD PACKS£74.75 / 100 · £149.75 / 250 · £249.75 / 500

A bounded batch for testing or filling a clear campaign market.

Choose a Lead Pack →
MANAGED B2B PROSPECT RESEARCHFrom £995/project

Narrower, more complex or ongoing targeting where the brief matters as much as volume.

Discuss a research project →
SEE HOW IT WORKS

See the research behind your Lead Pack.

A 30-second introduction to the lead record, workflow and first-order offer. This is a synthetic demonstration, with simulated CRM delivery and email. It is not a customer result.

Read the demonstration transcript

See the evidence behind each lead: the company, relevant buyer, contact checks and a reason for the match. Agree your market, buyer roles and exclusions before research begins.

The demonstration uses actual n8n screens. Core performs research and stores the records; n8n connects the operational steps. The synthetic test produced ten review records. Six were approved and delivered to the simulated CRM; four were rejected.

The launch offer is 75% off your first Lead Pack: 100 leads for £74.75 against a published list price of £299. One discounted pack per new customer business, subject to feasibility and a written quote. Repeat orders and other services are excluded. Applicable VAT, delivery and shortfall terms are confirmed before payment.

This captioned video has no spoken audio. Synthetic examples do not establish live market yield, sales or meeting results.

Tell us which leads you need →
01 · FIT

Start with a written company and buyer brief.

We agree the industries, locations, company characteristics, buyer roles, exclusions and fields that define a useful prospect before research begins.

  • ✓Market and geographic focus
  • ✓Company characteristics and signals
  • ✓Decision-maker priorities
  • ✓CRM and suppression criteria
02 · RESEARCH

Company fit comes before contact detail.

Candidate businesses are discovered and researched through approved routes and relevant public company information. We assess the business against the agreed criteria before mapping the buyer.

  • ✓Company and website research
  • ✓Source-backed fit assessment
  • ✓Decision-maker identification
  • ✓Professional contact discovery where required
03 · VERIFY AND CLEAN

Keep unsuitable records out of the handover.

Where a professional email is found, the verification status and date are recorded. Duplicates are removed, exclusion checks are applied, and incomplete or unsuitable records can be excluded or held for review.

  • ✓Verification status and date where available
  • ✓Within-run and cross-run duplicate checks
  • ✓Company, domain and contact exclusions
  • ✓Human review before acceptance
04 · DELIVER

Receive records your team can inspect and use.

Agree the required company, buyer and contact fields before work begins. Each accepted match needs supporting source evidence and a reason for inclusion. Missing or uncertain fields stay visible; the agreed acceptance standard determines whether the record is held or rejected.

  • ✓CSV, Google Sheet, CRM or agreed route
  • ✓Company and buyer context
  • ✓Match reason and source context
  • ✓Review and eligibility state
05 · PRICING

Start with a clear price anchor.

Qualified B2B Lead Packs are £74.75 / 100 · £149.75 / 250 · £249.75 / 500. From £995/project is the starting point for bespoke research; final scope depends on the brief, depth, fields and delivery requirements.

  • ✓Fixed Lead Pack quantities
  • ✓Bespoke project scope
  • ✓Third-party costs scoped separately
  • ✓Detailed cost explanation on the pricing page
07 · HOW IT WORKS

Research, checks and review stay visible.

The six-step process turns a targeting brief into an accepted record without hiding uncertainty behind a confident-looking export.

01Write the targeting brief
02Discover and research companies
03Identify the right buyer
04Verify and clean the record
05Qualify and review
06Deliver into your workflow
08 · RESEARCH YOU CAN AUDIT

The useful question is why this prospect?

See the source and the reason each company and buyer belongs in your brief. Your team can inspect the basis for the match before deciding whether to approach them.

01SourceWhere the company or buyer evidence came from
02Match reasonWhy the record meets the agreed brief
03Verification stateWhat was checked and when
04Review stateAccepted, held or excluded before handover
See the full Qualified Prospect Record →
09 · SERVICE BOUNDARY

Research ends at the approved handover.

Managed Prospect Research delivers accepted prospect records into the agreed route. Outreach sending, mailbox management, copywriting and automated replies are separate services and are not included by default.

Choose the operating layer that matches the work
Decision pointManaged research / softwareKeystone approach
A fixed batch for a clear marketLead PackQualified B2B Lead Pack
Narrow or ongoing researchManaged projectManaged B2B Prospect Research
Sending, replies and routing managedSeparate outbound operationB2B Outbound Sales Automation
10 · RESPONSIBLE USE

Source-aware research, with the customer’s responsibilities clear.

Prospect research can involve identifiable professional data. Keystone retains provenance where appropriate, applies suppression controls in the workflow and separates research from the customer’s eventual outreach decisions.

Read the Responsible Use principles →
DELIVERY AND EXCEPTIONS

Agree what you will receive before research starts.

We confirm the market, required fields, accepted contact states, quantity, delivery route and review process in the brief. Timing depends on that scope and market feasibility; a sample request is not a delivery-date promise.

If the market cannot support the requested quantity, we explain the shortfall and agree whether to narrow the delivery, change the brief or stop. We do not fill a quota with records that fail the criteria. Correction, replacement, payment and cancellation terms must be agreed before paid work.

Illustrative acceptance example: a commercial-roofing contractor with service evidence and a current operations buyer can qualify for review. A domestic-only roofer fails the same brief even if its email is valid. Neither example establishes buying intent.

Questions about managed prospect research.

What is a B2B lead generation service?

A B2B lead generation service helps identify potential customer organisations and the people relevant to a sale. Keystone's managed service focuses on research, qualification and delivery; outreach is separate.

How much do B2B lead generation services cost?

Qualified B2B Lead Packs are £74.75 / 100 · £149.75 / 250 · £249.75 / 500. From £995/project covers bespoke research per project.

What makes a B2B prospect qualified?

Qualification begins with the written brief. A prospect must meet the agreed company and buyer criteria and pass the relevant research, verification, duplicate, suppression and review checks for that project.

Can I buy B2B leads without buying outreach?

Yes. Lead Packs and Managed B2B Prospect Research can be delivered for your team to use independently. Outreach automation is a separate Keystone service.

How are prospect records delivered?

Approved records can be delivered as CSV, Google Sheet, CRM update or another agreed workflow route, subject to the project scope and setup.

12 · NEXT STEP

See the research in your market.

Request a sample or tell us whether a fixed Lead Pack or bespoke research project fits the job.

Request a free lead sample →
LOCKED V1 PRICE ANCHORS
LEAD PACKS£74.75 / 100 · £149.75 / 250 · £249.75 / 500100 · 250 · 500 prospects
MANAGED RESEARCHFrom £995/project
INSTALLED SYSTEMFrom £2,500 one-off
MANAGED OUTBOUND£995 setup + from £2,250/month

SEE THE RESEARCH BEFORE YOU COMMIT

Show us the market you want to reach.
We will show you the record standard.

Request a free lead sample →