Qualified B2B Lead Packs
Buy a defined batch of relevant companies and decision-makers to contact yourself.
£74.75 / 100 prospects
£149.75 / 250 prospects
£249.75 / 500 prospects
B2B lead generation & outbound systems
Find the right companies. Decide how you want to reach them.
Get B2B leads researched around the companies and decision-makers you want to reach. Choose a fixed Lead Pack, ongoing research, a lead generation system your team owns, or a managed outbound service.
See which companies match your brief, who to contact, and the research behind each match.
Up to five researched B2B prospects, subject to market feasibility. One free sample per business or domain.
These are researched contacts for outbound sales. They have not necessarily enquired about your service or agreed to a meeting.
FOUR WAYS TO WORK WITH KEYSTONE
Choose the support your team needs.
Choose a list for a defined market, research for more complex targeting, a system your team operates, or a managed outbound service.
Managed B2B Prospect Research
Commission bespoke or ongoing prospect research against a written targeting brief.
From £995/project
Discuss a research projectB2B Lead Generation System
Have a repeatable prospecting and qualification capability installed inside the business.
From £2,500 one-off
Book an implementation discussionB2B Outbound Sales Automation
Run the agreed outbound operation after prospect identification, including sending, replies and routing.
£995 setup + from £2,250/month
Book an outbound build discussionILLUSTRATIVE PROOF · FIXTURE EXAMPLE
See the record behind a qualified prospect.
A finished record can bring company context, buyer relevance, verification state, source context, match reasoning and review controls together in one place. The exact fields depend on the agreed brief.
- Company identity and evidence
- Buyer and professional route
- Verification state and date
- Match reason and controls
- Duplicate and suppression state
- Acceptance and eligibility state
Illustrative fixture example — not a historic client result
See the full record anatomyILLUSTRATIVE FIXTURE / EXAMPLETier A
ACEligibility state: valid
Northstar Outbound Ltd
northstar-outbound.example · Manchester, UK
- Buyer
- Avery North · Founder
- Verification
- Verification status: valid
- Fit score
- 40/40
- Opportunity score
- 25/25
- Buyer confidence
- 19
- Data confidence
- 12
- Total
- 96
- Duplicate state
- Project-specific duplicate state is not represented in this fixture row
- Suppression state
- Project-specific suppression state is not represented in this fixture row
- Source
- Source context retained in the fixture record
Reason for match: UK geography; active website supplied; matched target evidence: outbound agency, appointment setting, outbound; Companies House identity; 3 opportunity signal(s); buyer: Founder
FROM BRIEF TO HANDOFF
Research that stays visible at every step.
The workflow turns a written targeting brief into reviewed records. It can support a fixed Lead Pack, a managed research project or an installed system around your own operation.
Explore managed prospect researchRESEARCH WORKFLOW
- 01 · Write the targeting briefAgree the companies, locations, buyer roles, exclusions and fields that define a useful prospect.
- 02 · Discover and research companiesFind candidate businesses through approved discovery routes and review relevant public company evidence.
- 03 · Identify the right buyerMap the relevant decision-maker and professional contact route to the company evidence.
- 04 · Verify and clean the recordApply verification where required, duplicate checks, suppression screening and exception handling.
- 05 · Qualify and reviewCheck the record against the agreed criteria and keep human review at the acceptance boundary.
- 06 · Deliver into your workflowHand approved records over through CSV, Google Sheet, CRM update or another agreed route.
CLIENT-OWNED SYSTEMS
Install the capability. Keep the operation.
The B2B Lead Generation System puts targeting, research, qualification, delivery and controls inside your business. Your team receives the configured implementation, documentation and training rather than another opaque data subscription.
Client-owned configuration Connected accounts stay yours Documentation and training 30 days post-handover support
Explore the Lead Generation System OWNERSHIP / HANDOVER
- CLIENT OWNSBusiness configuration, prospect data, outputs, connected accounts and provider subscriptions.
- KEYSTONE RETAINSReusable frameworks, generic connectors, libraries, templates and deployment tooling.
- HANDOVER INCLUDESArchitecture, SOP, configured workflow, training and agreed post-handover technical support.
MANAGED OUTBOUND · CONTROLLED PROMOTION
Automation earns more control after review.
Keystone Managed Outbound adapts to your existing outreach history, process examples and analytics where enough evidence exists. It begins with human approval and only moves toward more automation after it has demonstrated stable operation.
SUPERVISED FIRSTHUMAN-IN-THE-LOOP
01AI drafts or recommendsResearch interpretation, message drafts and next-action suggestions.
↓02Human reviews and approvesMeaningful prospect-facing actions remain review-gated at launch.
CONTROLLED PROMOTIONMEASURED CHANGE
03Corrections become feedbackObserved edits inform the next evaluation cycle.
↓04Automation may increaseOnly after at least one full working day without required adjustments and client approval.
PRICING PREVIEW
Clear starting points. Scope where it matters.
Lead Packs have fixed quantities. Managed research, installation and outbound depend on the brief, workflow, integrations and support required. The full cost explanation lives on the pricing page.
QUALIFIED B2B LEAD PACKS£74.75 / 100 · £149.75 / 250 · £249.75 / 500
Fixed batches of researched prospect records.
MANAGED B2B PROSPECT RESEARCHFrom £995/project
Bespoke or ongoing research to an agreed brief.
B2B LEAD GENERATION SYSTEMFrom £2,500 one-off
Client-owned capability installed around your operation.
B2B OUTBOUND SALES AUTOMATION£995 setup + from £2,250/month
Compare packages and cost drivers →Managed sending, replies, routing and optimisation.
RESPONSIBLE USE
Evidence and controls before outreach.
Keystone supports responsible prospecting through source-aware research, qualification, suppression controls, review gates and clear delivery boundaries. Compliance depends on your audience, channel, lawful basis and campaign context.
Read the Responsible Use principlesProvenance stays visibleSource context and verification state can remain attached to the record.
Suppression is a workflow controlObjections, opt-outs and exclusions are screened rather than left to model judgement.
Human approval has a placeAcceptance and prospect-facing outbound actions stay reviewable during supervised operation.
Responsibilities stay clearCustomers remain responsible for lawful basis, transparency, message content and applicable requirements.
Public-source availability is not consent. Keystone does not provide legal advice or blanket compliance guarantees.
KEYSTONE INSIGHTS
Go deeper when you need to make a decision.
Short routes into the process, lead quality, AI controls, tools and data-provider choices. Each guide has one job and links back to the relevant operating model.
B2B lead generation: from target market to qualified opportunity
Understand the process, channels, qualification decisions and operating-model trade-offs.
Read the guideSales leads: what makes a lead useful and worth pursuing
A practical view of fit, buyer relevance, evidence, freshness and review readiness.
Read the guideAI lead generation without losing verification
See where AI helps interpret and draft, and where deterministic controls and humans remain essential.
Read the guideCompare B2B lead-generation tools by the job
Evaluate discovery, data, research, orchestration, outreach and CRM delivery together.
Read the guideHow to compare B2B data providers
Assess coverage, freshness, provenance, verification and workflow fit before choosing a source.
Read the guideSTART WITH YOUR MARKET
Tell us who you want to reach.
Choose a free lead sample or the service you are considering. Your request is saved with a reference so we can review your requirements and agree the next step. Submitting this form does not place an order or authorise paid research.
Tell us the companies, geography, buyer role and exclusions that matter. We will point you to the route that fits the work.