KEYSTONEB2B LEADSRequest a free lead sample →

B2B LEAD GENERATION SYSTEM · KEYSTONE PROSPECT ENGINE

Build your own B2B lead generation system

Give your team a repeatable way to find, check and review B2B leads. Keystone configures the workflow around your market and client-owned accounts, then hands over the documentation, training and agreed implementation. From £2,500 one-off, with third-party costs scoped separately.

Discuss an installation →Compare managed outbound →
CLIENT-OWNED PROSPECTING CAPABILITY
01Targeting and qualification
02Company and buyer research
03Verification and controls
04CRM or agreed delivery
HANDOVER-READY SYSTEM ↗
SEE HOW IT WORKS

Follow a brief through the system.

A 65-second walkthrough of the output, n8n workflow, human review and installation scope. This is a synthetic demonstration, with simulated CRM delivery and email. It is not a customer result.

Read the demonstration transcript

See the evidence behind each lead: the company, relevant buyer, contact checks and a reason for the match. Agree your market, buyer roles and exclusions before research begins.

The demonstration uses actual n8n screens. Core performs research and stores the records; n8n connects the operational steps. The synthetic test produced ten review records. Six were approved and delivered to the simulated CRM; four were rejected.

The installed system includes the agreed setup, documentation, training and 30 days of support. Client-owned accounts, provider costs and hosting are scoped separately. Installation starts from £2,500 one-off.

This captioned video has no spoken audio. Synthetic examples do not establish live market yield, sales or meeting results.

Discuss your installation →
01 · WHO THIS IS FOR

Bring the prospecting capability inside your business.

This route is for teams that want to own a repeatable way to discover, research, qualify and deliver prospects instead of repeatedly buying finished research. Keystone configures the system around your markets, people and existing operation.

  • ✓Client-owned targeting and configuration
  • ✓A repeatable research and qualification workflow
  • ✓Connected delivery into your CRM or agreed destination
  • ✓Documentation, training and handover
02 · WHAT GETS INSTALLED

Turn the agreed prospecting method into an operating system.

The implementation is scoped around the capability your team needs. It can include the targeting configuration, discovery workflow, website research, contact discovery and verification routes, qualification rules, record schema, controls, logging and delivery integration.

  • ✓Targeting and qualification configuration
  • ✓Company, website and buyer research
  • ✓Professional contact discovery and verification routes
  • ✓Prospect-record schema and delivery integration
  • ✓Suppression, duplicate and review controls
03 · IMPLEMENTATION STAGES

Move from your current process to a documented handover.

Keystone maps the existing operation, designs the data flow, configures the agreed components, tests the workflow and prepares the team to run it. New markets, integrations and major feature work are separate scope.

  • ✓Discover the market, process and ownership model
  • ✓Design the architecture and data flow
  • ✓Configure and connect the agreed components
  • ✓Test accepted, rejected and exception paths
  • ✓Train the team and hand over the operating guide
04 · OWNERSHIP AND CONTROL

Keep your data, accounts and business configuration under your control.

The deployed implementation is configured for your business. You own your prospect data, targeting, qualification rules, connected accounts and outputs. Keystone retains reusable pre-existing frameworks, libraries, generic connectors, templates and deployment tooling.

  • ✓Client-owned data and outputs
  • ✓Client-owned provider and CRM accounts
  • ✓Clear separation of reusable Keystone framework IP
  • ✓No hidden software markup as the default model
05 · HANDOVER AND SUPPORT

Give the team a system they can understand and operate.

Handover includes the architecture diagram, operating documentation, training and the agreed implementation materials. Thirty days of post-handover technical and handover support is included in the v1 model; ongoing operation and new builds are separate.

  • ✓Architecture and workflow documentation
  • ✓Implementation checklist and SOP
  • ✓Team training and handover
  • ✓Thirty days of post-handover technical support
06 · PRICING

Start with a defined implementation scope.

The B2B Lead Generation System starts from £2,500 one-off. The final scope depends on the markets, data routes, qualification depth, delivery integration and support requirements. See the pricing page for the four operating models.

  • ✓B2B Lead Generation System: from £2,500 one-off
  • ✓Third-party subscriptions scoped separately
  • ✓New integrations and major feature work separate
  • ✓Compare with managed research and managed outbound
03 · ARCHITECTURE AND DATA FLOW

Follow each lead from its source to your sales workflow.

Keystone maps the installed workflow around your market, selected discovery and contact routes, qualification rules and delivery destination. The architecture is designed to keep evidence and control visible as records move through the system.

CLIENT-OWNED PROSPECTING FLOW
  1. 01 · TARGETTargeting configuration and qualification criteria agreed with your team.
  2. 02 · RESEARCHCompany and website research, then decision-maker and professional contact routes.
  3. 03 · CONTROLVerification where required, duplicate removal, suppression checks and review states.
  4. 04 · DELIVERApproved records routed to CSV, Sheet, CRM or another agreed workflow.
07 · EXAMPLE OUTPUT

See the kind of record the system is designed to produce.

The installed workflow can produce a structured prospect record with the company, buyer, evidence, qualification and delivery fields your team agrees. The scores below are from an illustrative fixture example, not a client result or a universal scoring threshold.

ILLUSTRATIVE FIXTURE EXAMPLETIER A · EXAMPLE ONLY

Example prospect record

Fields and scoring vary by project

ILLUSTRATIVE · PENDING REVIEW
Fit score
40/40
Opportunity score
25/25
Buyer confidence
19
Data confidence
12
Total / tier
96 · Tier A
Approval state
Eligible for review
See the full prospect-record anatomy →
10 · CHOOSE THE OPERATING MODEL

Own the research capability when internal control is the point.

An installed system is for a team that wants Keystone to configure and hand over the prospecting capability. It is different from buying finished research or asking Keystone to run the outbound operation.

IF YOU NEEDTHE BETTER FIT
Accepted prospect records for a defined batchLead Packs or Managed Research →
Your team to own the configured research processB2B Lead Generation System
Messaging, sending, replies and ongoing routing managed for youB2B Outbound Sales Automation →
See the four offer prices and scope →
11 · QUESTIONS

Make ownership and scope clear before the build starts.

What is a B2B lead generation system?+

It is a configured capability for discovering companies, researching the relevant buyer, applying qualification and control rules, and delivering accepted prospect records into your workflow. Keystone installs the agreed system around your operation rather than selling a generic database.

What does the client own after handover?+

You own your business data, targeting configuration, qualification rules, connected accounts and subscriptions, outputs and deployed/configured implementation. Keystone retains reusable pre-existing framework IP, generic connectors, libraries, templates and deployment tooling.

Are third-party tools included?+

The implementation can connect selected discovery, contact, verification, CRM and delivery tools. Third-party accounts should normally be owned and billed directly by the client; subscriptions and any ongoing operation are scoped separately.

Does installation include outbound sending?+

No. This page covers the client-owned prospecting and research capability. Messaging, sending, reply handling, CRM routing and ongoing outbound operation belong to B2B Outbound Sales Automation and must be scoped separately.

B2B LEAD GENERATION SYSTEM · FROM £2,500 ONE-OFF

Install the capability.
Keep the operating control.

Discuss an installation →