B2B OUTBOUND SALES AUTOMATION · KEYSTONE MANAGED OUTBOUND
Scope the campaign preparation, approved sending, reply handling and follow-up you want Keystone to operate. Start with human review and agreed limits; increase automation only after the workflow passes its evaluation and you approve the change. £995 setup plus from £2,250 per month.
This route is for B2B teams that want a managed outbound layer covering prospect sourcing, messaging, sending, replies, routing, reporting and optimisation. It is broader than lead research and distinct from an installed system your team operates.
The agreed service can cover campaign setup, copy or message preparation, sending infrastructure, managed sending, reply detection and classification, response recommendations, CRM/task/meeting routing and ongoing optimisation.
The initial deployment is human-in-the-loop. AI drafts or recommends, humans review and approve, and corrections become feedback. Low-confidence, exceptional and customer-visible cases remain gated rather than being pushed through for the sake of automation.
Suppression, opt-outs, duplicate handling and key routing rules remain deterministic wherever appropriate. The AI can interpret evidence and recommend an action, but it does not turn an unknown into a fact or override a do-not-contact decision.
B2B Outbound Sales Automation is £995 setup plus from £2,250/month. Final scope depends on the prospecting inputs, channels, sending setup, message work, reply and CRM routing, reporting and optimisation requirements.
Keystone Managed Outbound starts with a human approval boundary. AI drafts or recommends; a person reviews, edits and approves prospect-facing actions. Corrections become feedback, and automation can increase only after stable operation and explicit client approval.
Full outbound autonomy is never enabled on day one. Suppression, opt-outs, duplicate controls and safety rules remain deterministic wherever appropriate.
Where sufficient historical outreach examples, process information and analytics exist, Keystone can configure the AI-assisted workflow around your existing messaging and operating patterns rather than relying on generic templates. The implementation remains provider-agnostic and does not imply custom model training unless that work is actually performed.
The managed operation can cover the path from an agreed prospect brief through campaign preparation, sending, reply handling and CRM or meeting routing. Each meaningful customer-facing action retains its approval boundary during the supervised phase.
Reply detection and classification can recommend the next action, but low-confidence, exceptional or meaningful customer replies stay review-gated. Opt-outs and suppression events stop the relevant sequence through deterministic controls, then route the event to the agreed record or owner.
B2B Outbound Sales Automation is the managed operating service. It includes the agreed prospect, messaging, sending, reply and routing work. It is distinct from an installed prospecting system that your team owns and from research delivered for your team to activate independently.
It is a managed workflow connecting prospect research, campaign preparation, approved messaging, sending, reply handling and CRM or task routing. Keystone Managed Outbound begins with human approval and can increase automation only after observed stability and client approval.
Not at launch. AI drafts or recommends actions and a human reviews, edits and approves meaningful prospect-facing activity. The minimum v1 promotion gate is one full working day without required adjustments, passing the agreed evaluation and explicit client approval; elapsed time alone is insufficient.
Where sufficient historical outreach examples, process information and analytics exist, the workflow can be configured around your actual operating patterns. This should be described as configuration or conditioning, not custom model training unless training is genuinely implemented.
Sales calls, closing deals, unrestricted autonomous AI conversations, running your whole CRM or material new builds outside the agreed scope are excluded by default. The final service boundary is confirmed during implementation.
KEYSTONE MANAGED OUTBOUND · £995 SETUP + FROM £2,250/MONTH