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CLAY AND KEYSTONE

Qualified prospect delivery, managed for your team.

Clay gives operators a flexible environment for building data workflows. Keystone delivers completed prospects or installs a defined prospecting and outbound process inside your business.

Discuss your use case →Compare Apollo and Keystone →
CHOOSING THE MODEL
01Internal expertise
02Build ownership
03Delivery requirement
04CRM and outreach scope
RIGHT-FIT APPROACH ↗
01 · CLAY

A flexible environment for teams building their own data workflows.

Clay suits teams with an operator who wants direct control over enrichment logic, providers, integrations and continuous experimentation.

  • ✓Flexible enrichment logic
  • ✓Large integration ecosystem
  • ✓Operator-led experimentation
  • ✓Direct workflow control
02 · KEYSTONE

A managed or installed process centred on finished delivery.

Keystone suits teams seeking qualified prospect records, agreed quality standards, CRM integration and an accountable implementation path.

  • ✓Agreed delivery standard
  • ✓Managed or installed model
  • ✓CRM and campaign context
  • ✓Training and support
03 · COMBINED APPROACH

Connect the strongest parts of your existing stack.

Clay can remain part of the implementation where it already serves the process well, while Keystone connects targeting, quality control, delivery and outreach around it.

APPLY KEYSTONE TO YOUR MARKET

Choose the operating model
that fits your team.

Discuss your requirements →