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APOLLO AND KEYSTONE

Choose the right model for your prospecting operation.

Apollo offers broad self-serve data and outreach tools. Keystone provides defined research, completed prospect records and company-specific implementation.

Discuss your use case →Compare Clay and Keystone →
CHOOSING THE MODEL
01Targeting complexity
02Team operating capacity
03Required evidence
04Delivery workflow
RIGHT-FIT APPROACH ↗
01 · APOLLO

Broad platform access for teams running prospecting internally.

Apollo suits teams that value a large searchable catalogue, direct access and native outreach functionality across broad firmographic filters.

  • ✓Large searchable catalogue
  • ✓Self-serve prospecting
  • ✓Native outreach features
  • ✓Team-operated workflows
02 · KEYSTONE

Defined research and finished delivery for precise target markets.

Keystone suits campaigns where company evidence, buyer relevance, exclusions and CRM context shape the acceptance decision.

  • ✓Custom targeting specification
  • ✓Evidence-backed qualification
  • ✓CRM and campaign context
  • ✓Managed or installed delivery
03 · COMBINED APPROACH

Use platform data inside a wider quality process.

Apollo can contribute data to a Keystone implementation while the agreed qualification, review and delivery standard governs the finished prospect record.

APPLY KEYSTONE TO YOUR MARKET

Choose the operating model
that fits your team.

Discuss your requirements →